Friday, January 18, 2008

"Is This Network Marketing?"

This has to be one of the most dreaded questions for newbies in the industry -- one sure to bring their flow to a screeching halt.

There is a free ecourse I highly recommend by Michael Oliver of "Natural Selling" who expertly addresses standard selling fears such as this and helps to position you to lead the conversation where it should be -- to find a better understanding of your prospects needs, desires and preferences. Michael's page is titled "How to Build Your Business Without Fear, Anxiety or Losing Your Friends!" and his free e-course "Shows How to Make Objections, Rejection and High Attrition a Thing Of The Past."

Here is an excerpt from how he answers the dreaded "Is this Network Marketing" Question:

So how would you feel if it didn’t matter to you whether [that question] came up or not because you knew how to address the question with zero fear or anxiety and have more people join you as a result? Allow me to explain how you can do this.

First, there are two traps that you must avoid. The first one is to not be vague or try to avoid the question. Doing this will simply raise a red flag that perhaps you reattempting to hide something and it will ruin any chance ofcontinuing or establishing a productive relationship with them.

The second trap is to immediately launch into a pre-rehearsed defense of the industry. You may have come across suggested replies such as "Yes, but it's not what you think it is. Let me explain..."

The problem with this is that once again you're likely to raisethe other person's suspicions because you're being defensive. Also, with this particular line, you've got no idea what theother person thinks about Network Marketing!

So, what to do? Well, as with any questions like this that come up, one of the keys is to discover more about what lies behind it. So, one way to respond would be to say "Yes it is. Are you familiar with Network Marketing?" Or "Yes it is. What do you know about Network Marketing?"

You might find that the other person knows a lot about Network Marketing and has a favorable view of the industry! Even if they don't by getting behind the question you find out if there's a concern that needs to be discussed further. When you address the question "Is This Network Marketing?" in this fashion, you'll find that it just becomes part of the dialogue and allows you to make your dialogue more positive and productive.

Michael has a great 3 CD audio program for those truly plagued with this question and it's called, appropriately, "Is This Network Marketing?" Once you've mastered this approach, the question "Is this Network Marketing?" will never again be an obstacle to your business-building. All the details of this CD program as well as his free yet highly valuable e-course can be found at www.NaturalSelling.com

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